Lady GaGa ‘earns $30m a year from Twitter’

 

Lady GaGa earns an estimated $30m every year from her Twitter page.

The glam pop star’s interaction with her followers is responsible for around a third of her $90m fortune,according to the Wall Street Journal.

The figure was calculated by taking into account GaGa’s 20.7m followers, who are more likely to buy her music legally because of the bond she has created with them.

The publicity and direct access Twitter gives GaGa was also considered when coming up with the numbers.

“[GaGa] really engages [her followers] and retweets stuff they say as if she was one of them,” marketing expert John Bonini explained.

Earlier this month, Gaga set a worldwide record when her follower count on Twitter rose above 20m.

Photos by PNP/ WENN.com

 

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