Rihanna: ‘I don’t want to become a gimmick’


Rihanna has said that she is scaling back her provocative image.

The singer hopes that people will now focus on her music instead of her image.

The 23-year-old told Ryan Seacrest, “I kinda just wanted to scale right back instead of having a look.”

“I didn’t want to make it such a big deal about what hair colour or what cut.

“I just wanted to go right back to something simple and something flexible, something a little more natural. It’s more about the music. I don’t want to become a gimmick ever.”

The singer has also said that she likes to take risks with fashion, looking for an “interesting silhouette or something that’s a little off”.


Rihanna’s Talk That Talk will be available in stores on November 21.

Photos by WENN


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