Paris Hilton has launched her new Sunglasses and Swimwear Collection last night.

The 28-year-old heiress posed her own line of sunglasses at the Hard Rock Hotel and Casino in Las Vegas last night alongside some hired models for the swimwear items.

With boyfriend Doug Reinhardt on the audience while Paris worked the catwalk, Hilton said of her new business “It’s very exciting, I’ve always loved wearing sunglasses since I was a little girl so it’s exciting to extend my brand even more and add sunglasses to it.”

After the show, Reinhardt and Hilton posed for pictures and gave interviews to promote the collection.