Unlike other American Idol winners, David Cook has made a huge deal with American Idol as he stars in a promotional TV spot for the 2009 season of the hit show. The rocker Idol has already filmed the first American Idol TV promo that showcased a former winner of the show – a first-time marketing strategy for American Idol.
Fox marketing chief Joe Earley told TV week that the ad starts with Cook about to go on-stage to perform his newest single “Light On”, followed by images of his post-Idol life dealing with paparazzi, Hollywood parties and limo-riding. The singer will then be seen lying on a bed as he recalls his experiences throughout the American Idol competition with a clip from his wins. The footage ends when Abdul asks him “”Are you the next ‘American Idol’?” and he steps on stage to start singing.
This TV promo will start to air this Thanksgiving weekend to promote the eight season of Idol, which is set to start on January 13. According to Earley, this is the first time American Idol has featured the champion from the last season and added that it will continue in the years to come, explaining, “We’re looking at doing some spots with some other past ‘Idol’ contestants.”
Check out more pictures of Cook at the American Music Awards last November 23…
Cara says: 